Social Media Finance Services. Kirill Chekanov, a Russian teenager, launches Hippflow a micro-blogging community self branded Twitter for investors communications. Still in beta testing, the project is seeking new investors and customers.
Costing $10,000, it automatically systemizes information, offering a convenient record. The website operates in English and its founder claims partners in Canada, Poland, Singapore, China, and US.
Chekanov, founder of hippflow.com, started the website 6 months ago and launched it in November 2012. He claims the website steps up investor communications. On the other hand, critics say it allows investors to transmit in public what should be done in private.
As a student of Moscow grammar school, Chekanov has created his own business and is looking for ways to promote it. He has already set up a Twitter account @Hippflow with 364 followers and a YouTube channel HippflowTV with 2 subscribers. Published on 3 March 2013, his YouTube video of Hippflow Russian Promo has already 112 views.
The website is not making profit yet but Chekanov is working on raising new investments to $200,000. He is currently in talks with funds from Europe and Russia. He has plans to expand by the end of the year and find over 100 partners for his website.
- Launched in November 2012, the website costs $100,000.
- Hippflow has 364 Twitter followers and 2 YouTube channel subscribers.
- It has already 112 views since its issue on 3 March 2013.
- Kirill Chekanov is working on raising $200,000 nvestments and finding over 100 partners.
Kirill Chekanov, founder of Hippflow: “The project is still in beta testing. Therefore, we didn’t allow many startups to register at first. We will have a new version soon with adjustments based on comments from current users. We are currently focusing on partnership programs with incubators and co-workings.”
Yekaterina Gaika, deputy director of the IT Cluster at the Skolkovo Foundation: “The niche is indeed quite narrow. Competition is quite tough, because there are already many sites such as StartupAfisha, StartupSauna, TechCrunch, The Next Web… These services compete with Twitter, Facebook and other media.”
Andrei Kulikov, Investment Manager of Fast Lane Ventures: “Hippflow is trying to upgrade investor relations, which is quite conservative and personalized by nature. Normally, companies send investors their internal documents, reports, budgets and strategies, as well as KPI.”
Aleksei Pozdnyakov, private investor and businessman: “Business plans, approximate return rate, tax load, authorizations — in other words, the complete picture of activities and the market. Overall, the website is good and pretty helpful, but it needs major upgrades, for it has too little information. However, as an investor, I would be interested in working with a project such as Hippflow.”
Covered by my Visible Banking Team
In the last few years, the success of a few innovative online communities like eToro or StockTwits validated the power of crowdsourcing and social media for investors. Those services aim to cut the noise among the billions of social media conversations and make it easy for anybody to tap copy-trading and mirror the investment decisions of the most successful investors on those platforms.
Those two services have two different strategies: StockTwits leverages Twitter and eToro has developed its own award-winning interface. I must admit that I am not sure how much room there is for another totally independent micro-blogging service for investment professionals… I believe that reaching a critical mass of companies and active users will prove challenging to say the least.
Instead of using twitter or any other of the services mentioned previously, would you happily switch to a twitter for investor communications service? Even if it meant you might miss a whole lot of insightful conversations?