Social Media Financial Services. RSA Insurance Social Media Strategic Framework, my video interview with Jon Sellors, Group Head of Thought Leadership.
Recently, at a social media in financial services event in London, I had the opportunity to spend some time with one of my fellow speakers, Jon Sellors – Group Head of Thought Leadership at RSA Insurance.
I invite you to watch a short extract from my 13 min video interview with Jon, ‘GLOBAL: RSA Insurance Social Media Strategic Framework‘.
Does your international financial institution have a social media strategic framework designed by your head quarters? If the answer is yes, how challenging was it for you to convince the countries to adopt it? By experience, due to the internal politics and the level of autonomy of countries, driving adoption is a tricky and lengthy process…
Last but not least, have you created yet a centralized database of content for the countries?
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