Pygg Helps Australian Students Pay their Friends via Twitter or Facebook

Pygg, one of the latest social media innovations in banking has raised many eyebrows, with its pledge to transfer small amounts of money through SMS, E-mail, twitter and facebook.  University students find the service useful and fun.

Tim Howard  (son of former Prime Minister John Howard) and Rohan Lund(chief executive of Seven West Media’s digital arm Yahoo!7) are the founding investors of Pygg.

Find out what has proved to be a great test market in Australia for the Pygg…

Mr. Howard says “Rohan and I have shared a common philosophy that technology is going to be pretty disruptive to just about every industry, and we were looking at investing in something and the banking industry was quite attractive, We really wanted to build a payment network that makes it easy and fun to pay your friends and family.”

Pygg requires users to create their account and make payments through different electronic platforms as per their choice. It charges $2.50 to deposit into their account and with a deposit in their accounts, users can transfer money using SMS, Twitter and even email.

Mr Howard believes that universities are a great test market – he says “University students are early adopters; they are quite digitally savvy and they are also the first generation that is totally comfortable transacting money online,” office holders at the Mechanical Undergraduates Society and students of University of Sydney, have already used the services and are quite satisfied. Mr. Vickers, MUGS Presidents happily agrees “As a (student) society we will definitely use it a bit,”

And expect a lot of activity in the next few weeks, when Pygg will allow transactions via their iPhone app and Facebook!  So, have you had a chance to try the service?  Would you like to be able to pay a friend via twitter or facebook?

During his business trip to the Asia Pacific region in Q4 2011, Christophe Langlois had a chance to interview the Pygg team in Sydney, days after the launch of the service.  We invite you to check Christophe’s article, which includes a video interview, to find more information on this innovative social payment service.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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