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Progressive Insurance’s (Non) Moderation Strategy on Facebook

Social media insurance. Progressive Insurance’s (Non) Moderation Strategy on Facebook.

The Progressive Insurance team do a great job listening to conversations involving their brand, on social media sites.

I was looking for a catchy title. 😉 What I meant was that Progressive is very permissive and let facebook users post on their wall, even extremely negative messages.

They believe in transparency, and contrary to most financial institutions they put their mouth where their money is. I am a fan of their work on social media channels. I have already mentioned their approach to moderation on facebook, but I wanted to put even more emphasis on their fairly unique moderation strategy on the 500 million member social network.

I invite you to watch my short video including my comments and a few screenshots.

So, what is your moderation strategy?

Please call us (0044 7736 446 357), send us an email (christophe.langlois@visible-banking.com), or DM us on twitter (http:///twitter.com/Visible_Banking).

We are keen to help you to better leverage twitter, facebook, and the other social media channels in banking, financial services, insurance.

What do you think?

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on VisibleBanking.com are his own, not necessarily his employer's.


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