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‘NRMA Car Park Challenge’ Insurance App For iPhone [GAMIFICATION]

GAMIFICATION NRMA Insurance Car Park Challenge - Best Insurance Game Apps For iPhone

Our Visible Banking team reviewed the ‘NRMA Insurance Car Park Challenge’ app as part of our search for the best insurance game apps for iPhone (insurance gamification).

GAMIFICATION NRMA Insurance Car Park Challenge - Best Insurance Game Apps For iPhoneWith our video reviews of iOS apps series (iPhone and iPad), we aim to flag the most relevant insurance and banking game apps available to download, and assess the impact of gamification on your financial services customers.

This is our fourth video review, this time for the free version of a iPhone game from the Australian insurance company NRMA Insurance, named ‘NRMA Insurance Car Park Challenge‘.

Your comments are welcome. And if you enjoyed watching the video, we invite you to click on the ‘Like’ button on YouTube and subscribe to our channel.

You can find more info about the ‘NRMA Insurance Car Park Challenge‘ app directly on iTunes.


Have you played this insurance game for iPhone?  In your opinion, how big is the opportunity for banks and insurance firms to launch or sponsor addictive mobile games like this car park challenge?  Can it help change people’s perception of a financial services brand and possibly drive up the volume of insurance quotes?

We invite you to share your thoughts about the gamification of insurance herevia twitter or on our Facebook page.

What do you think?

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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