Social media banking. NAB Starts Tweeting and Asks Australians to Share their Stories of Goodness on facebook.
I shot this video on 26 August 2010. Yesterday, NAB started to use their twitter account more actively, after being dormant for more than three years.
I followed one of the link shared in their tweets only to find an interesting “social media” initiative supporting their new “More Give, Less Take” marketing strategy.
* Companies mentioned: National Australia Bank (NAB), UBank.
* People mentioned: Monty Hamilton, Brett King