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NAB Starts Tweeting and Asks Australians to Share their Stories of Goodness

Social media banking. NAB Starts Tweeting and Asks Australians to Share their Stories of Goodness on facebook.

I shot this video on 26 August 2010. Yesterday, NAB started to use their twitter account more actively, after being dormant for more than three years.

I followed one of the link shared in their tweets only to find an interesting “social media” initiative supporting their new “More Give, Less Take” marketing strategy.

Companies mentioned: National Australia Bank (NAB), UBank.
People mentioned: Monty Hamilton, Brett King

Please feel free to contact us to discuss into more details: christophe.langlois@visible-banking.comtwitterlinkedin,facebook.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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