Lloyds Banking Group announced its commitment to train 20,000 ‘digital champions’ by 2017 to empower its customers online and on mobile with better digital skills.
Last week, Lloyds Banking Group has announced that one in every four of their colleagues will be dedicated to helping people and institutions use the internet to improve their digital skills and also financial capabilities.
The move is a part of their 2015 Helping Britain Prosper Plan and is expected to deliver at least 20,000 Digital Champions by the end of 2017.
The Lloyds Banking Group is a founding partner of the digital skills charity Go ON UK and their new commitment will only add to what they have already achieved through their charity. LBG is expected to spread the work across its business and will train their employees through the LBG Digital Academy. The Group aims to achieve the first 7,000 Digital Champions by the end of 2015. The group’s community bank branches will supervise the entire program and will have access to over 5,000 UK online centres from the Tinder Foundation.
According to a report released by Lloyds Banking Group, around 8.3 million people in the UK still lack the basic digital skills and do not actively use the internet. But the bank also said that the number of customers using their digital banking services was increasing and they demonstrated better money management behaviours than the one who do not. For example, Lloyds online banking customers had better average savings in the accounts compared to those who do not use their internet banking services. In addition, four out of every five online customers accessed their accounts for an average of 60 times a year, compared to only one for non-online customers.
Miguel-Ángel Rodríguez-Sola, the Group Director for Digital at Lloyds Banking Group:
“We firmly believe that digital technology can play a pivotal role in Britain’s prosperity. By helping customers and communities use digital technology, they are empowered to unlock the many benefits that digital delivers, including saving money and being able to better manage their finances. We believe we can make a very real difference in this regard by harnessing the diverse skills of our colleagues together with digital information and technology.”