BBVA Reaches 1 MILLION Twitter Followers with Liga BBVA Football

BBVA Reaches 1 MILLION Twitter Followers with Liga BBVA Football

LigaBBVA Reaches 1 million Twitter Followers Social Media Banking

Social media banking. Last month, BBVA reached an outstanding milestone on twitter with 1 MILLION twitter followers, football supporters of la Liga BBVA.

LigaBBVA Reaches 1 million Twitter Followers Social Media Banking

My Visible Banking Team now tracks 3,000+ twitter accounts (bankinginsuranceinvestmentcards and payments) globally: over 17 million twitter followers from 88 countries (1st August 2013).

Congratulations to BBVA (@LigaBBVA) for recently reaching no less than 1,000,000 twitter followers!  The LigaBBVA team tweets about 30 times a day on average.

This is the most followed banking twitter account in the world.  If one might argue this account is aiming to leverage BBVA’s massive football sponsorship and its followers show a limited interest for the bank at best, it is still a valuable asset for the bank and a good tool to increase brand affinity and arguably brand consideration.

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If it is easy to have a twitter presence, and create one or several twitter accounts, it is much more challenging to build trust and establish yourself as an authority and a source worth following on the popular microblogging service.  Twitter is saturated with a mix of inactive or spamming accounts (mostly fake, bots or ghosts) and the volume of noise and meaningless conversations has reached an all-time high.

To have a chance to achieve success on twitter, and in social media in general, you must:

  • Know Your Followers (KYF©): so you have a big twitter follower base? Good for you. Bear in mind that it is easy and cheap to buy tens of thousands of ‘real looking’ twitter followers nowadays.  Like with your facebook fans, you must aim to attract the right followers. The valuable ones: influencers, journalists, business partners, employees, prospects, customers.  Size is important, but it is not everything.

  • Tweet and engage with your audience on daily basis (SMO): having an account and pushing the occasional press release is not enough. Tweeting once a day a few tweets in a row with a poor syntax (hence virtually no reach) doesn’t work.  You must understand the popular social media channels like twitter or facebook, design and implement a smart twitter strategy based on quality content, engagement, response, and call to action.

How do you think you compare with your peers in banking or insurance?  Do you feel your current twitter presence doesn’t generate enough activity?  How much do you know about your ‘communities’ on twitter and facebook?

As usual, I invite you to share your comments and your questions on BBVA’s incredible 1 million twitter followers milestone, as well as your best practices on social media in financial services here or on twitter.

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