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Interview Standard Life – Social Media Mindest, Strategic Framework, Metrics and KPIs

This is one of the six videos I shot on the second day of the irn event, ‘Social & Digital Media for Financial Services’ (London, 7-8 June 2011).

It is my first video interview with Standard Life, and what a pleasure to record it with Kevin O’Shaughnessy – Group Digital Marketing Director. Not only Kevin did an excellent job as the chairman of the event, he kicked off the second day in style with a passionate and insightful presentation on social media insisting on three key elements of the mix: mindset, strategic framework, metrics and KPIs.

I invite you to watch some of my 100+ interviews with financial services Executives passionate about social media, all over the world.

Interview with Kevin O’Shaughnessy, Group Digital Marketing Director
Please find below my interview with Kevin.

Agenda
– The social media story at Standard Chartered – Initial focus on education & ‘socializing’ (00:58)
– Strategy framework: business problem?… (01:54)
– The big challenges: LT engagement, building relationships with emerging affluents, IFAs… (03:16)
– Engaging on existing online communities and forums? (05:01)
– Standard Life’s strategy: “start slow, expand out” (06:00)
– Reaching out to the IFAs, who are bound together by their advisors (06:19)
– People looking for IFAs are using online communities more and more (06:54)
– Community: size vs engagement (07:45)
– Metrics and KPIs (08:32)
– Wouldn’t it be nice to emulate Gatorade’s Mission Control in insurance?! (09:16)

If you are interested in activites on twitter and facebook in the worldwide financial services industry, we invite you to check our updates on the Visible Banking Twitter Watch series, 1,450+ accounts in 70+ countries andVisible Banking Facebook Watch series, 900+ pages and apps in 70+ countries.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on VisibleBanking.com are his own, not necessarily his employer's.

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