Interview – SEB Launches 2.5 and Focuses on Forum, Groups, Like

In the last couple of years, I’ve covered, SEB’s online community for trade finance, cash management and custody professionals, on many occasions on Visible Banking:
* for’s 6-month anniversary (June 2009),
* when they responded to my comments on the platform (June 2009),
* when they shifted their focus from the Trade Finance industry to include the Cash Management professionals (March 2010),
I interviewed’s MD (November 2011).

Last week, I had the opportunity to catch up with Hakan Aldrin,’s Managing Director, at Finextra’s Social Media Day. It was a good timing as Hakan and his team were about to launch the newly re-designed platform, The Benche 2.5, focused on driving more discussions on the same day (7th April).

SEB’s online community now counts over 5,000 members and 20,000 monthly unique visitors.

Interview with The Sheriff
Please find below my catch up interview with Hakan.

* Key news (award, key stats, improved traffic…)
* How did you drive this surge of activity? (00:51)
* The growing importance of the Forum (01:15)
* How much did you use the member feedback for the redesign? (02:18)
* Live and learn (02:43)
* REWARD your members – new “Like” button (03:00)
* How do you REWARD SEB’s clients? (04:02)
* Mobile Apps: iPhone, Android… Blackberry? (04:39)
* Key reasons to join (05:40)

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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Finextra’s Social Media Day (London, 7 April 2011)

Capturing & Leveraging “the Voice Of the Customer” (VOC): Are You Reactive or Proactive?