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Interview National Bank of Greece @ EFMA – Social Media & Digital Innovation

This is one of the four videos I shot at the excellent Online Banking: the e-volution event by EFMA (Paris, 12-13 May 2011).

This is my first interview with Constantinos (Costas) Klimis, Senior Innovation Manager at National Bank of Greece.

Costas conducted a report on digital strategies and the use of social media in the European Retail Banking industry, with a key focus on Innovation in regards to customer relations (clients and prospects).

Costas’ team used the same sample as used in a previous report from EFMA about innovation in Retail Banking.

Interview with Costas Klimis, Senior Marketing Manager at National Bank of Greece
Please find below my catch up interview with Costas.

Agenda
– Key results from NBG’s study (00:15)
– Insights from Western & Central Europe and CIS (01:01)
– Social media presence vs engagement (02:00)
– Why is CIS a bit behind in terms of activity (03:12)
– Can banks emulate a Dell or a Starbucks? (04:03)
– Collaboration platforms are good, as long as you communicate (05:12)
– The importance of experimenting (06:02)
– Social media & innovation in Greece (07:00)

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