Interview Caja Navarra’s Twitter Contest: Goals & ROI, Mechanism and Direct Messages, Social Media Promotion

I shot my very first video interview via Skype with Fernando Egido – Head of Bank 2.0 at Banca Civica and Carlos Mendez – Online Campaign Manager at Caja Navarra. We talked about Caja Navarra’s twitter contest launched early last week, which reached the 1,000 registered tweeps mark on Friday.

I asked Fernando and Carlos a few questions in order to better understand their goals and the expected ROI, the mechanisms of the contest and their use of Direct Messages (DMs), the use of other social media channels such as facebook to support their contest.

To make it easier, I created a few short videos on those topics. I invite you to watch them and get back to me with you comments.

Goals & ROI


Use of Direct Messages (DMs)

Social Media Promotion

Please contact me to discuss into more details: christophe.langlois@visible-banking.comtwitterlinkedin,facebook. We would be delighted to help you to successfully leverage social media, in a pragmatic way.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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Update – Caja Navarra Reaches 1,000 Registered Tweeps to its Trwivial Contest and Starts Communicating with Them

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