Interbank Peru Takes Social Customer Care (Facebook and Twitter) to a Whole New Level in Banking

I’ve been following Interbank Peru’s social media activities pretty much from the launch of their first facebook page ‘‘ back in November 2009.  Interbank’s pages are all in the Top 50 of our Visible Banking Facebook Watch series (1,088 pages and apps in 75 countries).

A couple of weeks ago, I was pleasantly surprised to get some coverage on their main corporate facebook page ‘Interbank Peru‘.  Based on my experience, it is extremely rare to receive any kind of acknoledgement, even a simple ‘thank you’ via email, despite the hours spent producing an insightful article or video, and the word of mouth generated.
Kudos to the Interbank team for their excellent influencer management strategy.

Earlier this week, I received a tweet from one of my key contacts in the Digital team of the leading peruvian bank.  Basically, he sent me a link tothis youtube video, introducing the new social customer care strategy launched by Interbank on 4th October 2011…

Customer care on twitter and facebook is one of my favourite topics with the Voice of the Customer (VOC) and Know Your Followers/Fans (KYF).
Report – Customer Care on Twitter (200+ accounts, 10+ countries)
I am excited to annouce that for the last couple of months, my team has been busy collecting data from over 200 twitter accounts dedicated to customer support in 13 countries.  I aim to publish the best report on this topic worldwide.  Stay tuned on Visible Banking!
Please find below my video comments on Interbank’s latest social media initiative:

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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