in

ICICI Bank Partners Social Money to Socialize its Savings Products in India

Just a couple of few weeks following the opening of their Indian office, Smartypig announced today a partnership with ICICI Bank which will utilize their new Saas service, ‘GoalSaver’, to offer its banking customer base an innovative approach to savings with goal-oriented products leveraging the virality of social media.

Last week Jon Gaskell, one of the two Co-Founders of SmartyPig, informed me of this new major milestone for the company in Asia Pacific (APAC).  So a few years after closing a first deal in APAC with ANZ in Australia, the newly renamed ‘Social Money‘ has already put in place an official partnership with one of the most innovative banks in the region, India’s ICICI Bank.

In the last year or so, ICICI has launched a number of engaging initiatives on social media channels, their most well-known being their banking app on facebook (check out this exclusive review from a real ICICI Banking customer).

Here, ICICI will utilize Social Money’s recently launched SaaS solution ‘GoalSaver’.  I can’t wait to see how the live service will look like, and especially how much energy and resources ICICI Bank will dedicate to the promotion of this new and innovative service.  You can have one of the most exciting social platforms, without a proper communication and recruitment strategy you won’t go far (ANZ and its Money Manager is a ‘good’ example of this disconnect…).

What do you think?

0 points
Upvote Downvote

Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on VisibleBanking.com are his own, not necessarily his employer's.


Warning: Illegal string offset 'scheme' in /home/visibleb/public_html/wp-content/themes/bimber/includes/plugins/facebook-comments.php on line 271

Warning: Illegal string offset 'posts' in /home/visibleb/public_html/wp-content/themes/bimber/includes/plugins/facebook-comments.php on line 194

Warning: Illegal string offset 'pages' in /home/visibleb/public_html/wp-content/themes/bimber/includes/plugins/facebook-comments.php on line 195

Warning: Illegal string offset 'posts' in /home/visibleb/public_html/wp-content/themes/bimber/includes/plugins/facebook-comments.php on line 198

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

0

Warning: Illegal string offset 'scheme' in /home/visibleb/public_html/wp-content/themes/bimber/includes/plugins/facebook-comments.php on line 271

Warning: Illegal string offset 'html5' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 49

Warning: Illegal string offset 'linklove' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 50

Warning: Illegal string offset 'posts' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 51

Warning: Illegal string offset 'pages' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 52

Warning: Illegal string offset 'homepage' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 53

Warning: Illegal string offset 'count' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 54

Warning: Illegal string offset 'commentcount' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 55

Warning: Illegal string offset 'posts' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 57

Grupo BBVA Spreads and Promotes Crowdfunding [Customer Voice]

Tinkoff Credit Systems Bank Taps Crowdsourcing with its Internet Olympics