Groupama Insurance is set to launch a series of free one-day workshops entitled ‘Harnessing the Power of Social Media’ to help UK brokers adjust and adapt to the new technology.
The workshops are aimed to help brokers embrace social media and help them take advantage of this new platform. Because of the positive feedback of previous similar events held by the insurer earlier this year, the company launched this initiative.
The training schedules are as follows: September 19 in London then followed by an event in Leeds in October and to finish of the series this year is an event in Manchester in November. These workshops will be handled by the Groupama’s account managers for the area.
According to Allison Andrews, head of commercial distribution, the two events in the first half of the year proved to be a success thus the initiative to start of this new set of workshops.
The training will give UK brokers a real competitive advantage with the help of social media. Using social media in their marketing activities will help them improve their existing accounts and also get them new clients.
The training will also give brokers advice about the current social media landscape and the different platforms. The training will also teach brokers about the activities of their clients online so they will be able to develop communication strategies to further develop their business.
Allison Andrews, Groupama’s Head of Commercial Distribution: “The training gives brokers a real competitive advantage showing them that embracing social media as part of their marketing activity will support the growth of their existing accounts as well as potentially helping them win new clients. What we’re hoping to do is help brokers understand the potential for their business, starting with the basics. From there, the social sphere really is their oyster and should become a key part of their on-going marketing strategies.”
For years, I have been advising financial services firms to put in place a series of social media workshops for their key markets (B2B) and partners (B2B2C): independent financial advisors, insurance agents, small businesses. I strongly believe banks and insurers should even make them chargeable events for their prospects and free of charge for their clients and partners.
Over the years, financial institutions in the US such as American Express, Chase or American Family Insurance have invested both time and resources to help small businesses and insurance agents tap social media successfully.
How is your financial institutions helping your customers and your partners making the most of this digital revolution? Are you looking to organize such workshops in your country? If yes, contact us now to discuss our highly engaged and interactive workshops.
Join the conversation here or on our Facebook page.