Google search & online visibility

First of all, I believe that most people apply for a bank account if
a. The bank was recommended by a friend of a person she trusts,
b. They saw an attractive offer on TV/Paper/Radio and
c. The bank’s presence in the high streets.
Nevertheless, a lot of people (especially young professionals) use Google to identify the key banks worth contacting.

I was curious to check the online visibility of the main banks. Of course, I was especially interested in Lloyds TSB.

I did a simple test which was to google “uk online banking”. Please find below the results and my comments.

There are two key indicators: the rank of the bank, and the description of its services.

There are 3 sponsored links, which of course appear first: First Direct, Barclays and Tesco Finance.

Then, HSBC top the list followed by Barclays, Natwest, ukinternetbanking, and lloydsTSB.

Lloyds is the fifth bank in the list, and the sixth entry.

Please find below the descriptions of the banks which are made to urge the punter to check their services. How efficient do you think they are? Did they make an impact? I look forward to sharing my comments with you!

Welcome to HSBC in the UK. Our largest branch, open 24 hours a day. For all your personal and business banking needs. Log on to Internet Bankingto view balances, transfer money and pay bills. You can also apply onlinefor HSBC Bank mortgages, loans and credit cards.

Providing online banking services to account holders of Barclays Bank in the UK.

Sign in to OnLine Banking, or look at our range of banking options.  Sign up for OnLine Banking · Good morning and welcome to NatWest 

UK Internet Banking
An internet financial portal covering mortgages, banking, borrowing, saving and investing.

Lloyds TSB
One of the main 4 high street banks in the UK. Provides all standard onlinebanking facilities for domestic account holders.

Halifax online
Offers all mainstream banking services. Includes a share calculator and national house price index.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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