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Gamification: BBVA Game Wins Banking Innovation Award with its 100k Players

Gamification BBVA Game Wins Banking Innovation Award with its 100k Players

Banking gamification. BBVA Game wins banking innovation award with its 100,000 active players just six month after launch. The game aims to encourage the use of the bank’s online services.

Gamification BBVA Game Wins Banking Innovation Award with its 100k PlayersSpanish bank BBVA (@bbva) promotes a new initiative called BBVA Game which awards customers prizes for doing web operations and watching videos about their bank and products.

BBVA (@bbva) aims to stimulate customers to use the online services of the bank and to capture and analyse their reaction to online service optimization and internet marketing.

BBVA Game requires customers to create a profile with a nickname and make financial operations, watch videos, and answer questions about it. These operations and videos are grouped as Achievements and offer a prize upon completion.

Transferring money online and watching videos about the products will gain you points which can be exchanged for music or videos from Youzee. You can also spend your points to participate at the BBVA draw and get a chance to win tickets for the Spanish Football League or NBA.

Due to its good impact to young customers, many Spanish banks envy BBVA for its excellent marketing strategy. The BBVA Game is a very good example of social banking as it is easy and has a potential to change the customers’ habits.

Covered by my Visible Banking Team

Do you think that gamification in banking is the financial services industry’s best shot at changing customer perception and customer behaviour towards their money including their spending, saving and investing habits?

We invite you to share your thoughts on the BBVA game and the impact of gamification in the financial services industry, here, via twitter or on our facebook page.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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