This is my second post about spam on twitter. I invite you to watch my previous video: “Financial Institutions + Twitter + Spam #1: You’ve Been Hacked… So what? Deal With It!”
Today I will talk about another type of spam: a tweeple who sends far too many updates, and the impact of such a content strategy on your follower base.
I invite you to watch my video reviewing the recently created twitter account from Geojit, a FI based in India and part of the BNP Paribas Group.
It raises once more the question of a centralized approach to social media vs a more flexible one.
I believe the solution lies in between: let your international entities experiment and engage with local tweeple, but provide them with specific guidelines and best practices. And make sure to schedule regular conference calls to share your experience and identify potential challenges, issues… and opportunities!
Visible Banking Twitter Watch & Social Media Directory
Since creation, Geojit sent an average of 180 updates per working day compared to 3.6 updates for the top 25 most followed twitter accounts on my list. The most active accounts being the ones dedicated to customer support such as Ask_WellsFargo or BofA_Help which sent an average of (only) 10 to 12 updates per working day since creation.
I invite you to check my most recent Visible Banking Twitter Watch where I track over 740 accounts from financial institutions in 39 countries.
You will find unique insights from the finance industry, key news, and you will be able to follow the progress of the most successful financial institution on the most popular micro-blogging site.
Please feel free to add any missing initiatives to my Social Media Directory in Financial Services.