Fears of brand damage scaring banks away from Web 2.0

Fears of brand damage scaring banks away from Web 2.0

Fears of brand damage scaring banks away from Web 2.0 – Article found on finextra (23/02/07)

“Fears over brand damage are preventing the UK’s major retail banks and building societies from implementing Web 2.0 applications, according to research conducted by IT specialist Conchango.”

“The survey of 60 senior executives in the financial sector found that brand damage is the top concern with Web 2.0 technology, over and above security and cost.”

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Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation. Christophe has contributed to over 140 events in 18 countries. Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge). Christophe's views on VisibleBanking.com are his own, not necessarily his employer's.

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