EFMA’s Online Financial Services 2008 – Interview with Thomas Kragh and Lene Klausen, NyKredit


It was a pleasure to participate to EFMA’sOnline Financial Services for the second year in a row.

I had a great time in Athens. the quality of the speakers and the attendees was again outstanding.
Congratulations to Philippe and the rest of the EFMA team.

NyKredit’s WebDesk, the Winner of the 2008 Online Award
Efmaofs0806novonlineaward_2Again, congratulations to Thomas and Lene from NyKredit.
Despit a fierce competition, the majority of the audience voted for their recently enhancedWebDesk service.

They launched the first version of WebDesk back in January 2007. The service wasn’t that intuitive nor easy to use. The conversion rates never really took off.

NyKredit never lost hope in this interactive chat service, and they successfully launched WebDesk phase 2 in July 2008. As a result, they saw an increase of 500% in nb of leads and 400% in online sales. Well done.

NyKredit 2.0
Efmaofs0806novnykredit_2I must admit I wasn’t aware that NyKredit has been so active in the social media space in the last couple of years.

What a busy year 2007 for NyKredit: they launched an interactive video service, WebDesk phase 1, a blog, an idea generation plartform, and a few Rich Internet Apps (RIAs).

Video & Online TV: the next big thing in banking?
Last month, NyKredit launched their own tv channel,

Kindly, Thomas made me aware of Jyske Bank’s impressive push in the video space with They produce about 10 new videos everyday!

Thomas Kragh – Chef Internet & Lene Klausen – Project Consultant
I invite you to watch my video interview with Thomas and Lene.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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