One regional bank from the Credit Agricole banking group released a youtube video promoting their digital banking services outside the largest French cities.
I invite you to watch the Credit Agricole Centre-Est’s video available on YouTube, ‘Agence Locale et Digitale Crédit Agricole Centre Est‘.
The description reads: “Proximity is at the heart of value creation: the branch is at the “central point” of the customer relationship. After 10 years our model still relies on our local branches which in addition to the physical proximity (which is our history, our DNA, our strength) also offers a close customer relationship via digital, mobile banking and social media services.”
The Credit Agricole emphasizes its digital banking services, including their mobile banking apps -including ‘Castore‘ their mobile app store relying on open innovation- and their active social media presence on the likes of YouTube, Twitter and Facebook.