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WEIBO: CME Group’s Social Media Strategy In China [Financial Services]

Social Media Financial Services. WEIBO: CME Group’s Social Media Strategy In China: my video interview with Allan Schoenberg, Exec Director of Corporate Communications.

WEIBO CME Group Social Media Strategy China Allan Schoenberg Financial ServicesAt long last, I caught up with my fellow social media in financial services advocate, Allan Schoenberg – Executive Director of Corporate Communications at CME Group.

I invite you to watch this short extract of my interview with Allan: ‘WEIBO: CME Group’s Social Media Strategy in China – Financial Services‘.

Allan talks us through their digital approach to penetrating the Chinese market, relying almost exclusively on one of the leading social networking site in China, Sina Weibo… Fascinating!

So what do you think of CME Group‘s social media strategy in China? Are you aware of any other foreign financial services companies relying exclusively on Weibo to increase brand awareness and generate business in China?

We invite you to share your thoughts here, via twitter or on our Facebook page.


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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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