In my video interview, Roberto Ferrari – CheBanca!’s General Manager, confirms the importance for banks to embrace digital commerce. EFMA Distribution Summit 2015.
In March 2015, I was delighted to deliver my 10th speaking engagement for the European Financial Marketing Association (EFMA) as part of the Digital Banking and Social Media stream of their EFMA Distribution Summit 2015 in Barcelona.
As usual, I met some fantastic banking innovation professionals, thought leaders and senior executives with a digital mind including Roberto Ferrari, the General Manager of CheBanca!.
CheBanca!’s GM on the Importance of Digital Commerce
In this short extract from my 25-minute video interview, Roberto confirms the importance for banks to embrace digital commerce.