CenterStage: Wells Fargo First Consumer-Generated Marketing Program

Today I have received an email from Ed Terpening, VP Social Media at Wells Fargo, to let me know that Wells Fargo are launching “Be Center Stage in the Rose Parade“, their first Consumer-Generated marketing campaign.

Wells Fargo innovate again: they are the first large financial institution to join that type of contest. I have already expressed my admiration for Wells Fargo (cf my post Wells Fargo 2.0), but again well done to Ed and his team!

Buzz and WOM
Tim Collins, SVP Experiential Marketing at Wells Fargo, and his teams are not only good at launching innovative services or marketing campaigns, but they also know how to generate buzz online.

Earlier today, Ed contacted the key bloggers in the industry: I invite you to check the posts from William AzaroffJim Bruene (I look forward to meeting Jim at Finovate 2007 in NYC next week) and Colin Henderson (just to name a few)

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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