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Social Customer

Social Customer
ZMOT Google Zero Moment of Truth

In this video, Andy Burgess - Google's Head of Retail EMEA highlights the importance of the zero moment of truth in social commerce. I invite...
Barclays Skeptic Customers Mobile Banking Experiment

Barclays bank aims to convince banking customers of the value of mobile banking with a tactical video marketing experiment tapping a limited form of...
Sterling Bank Social Lender Social Reputation

Nigeria's Sterling Bank introduced a new social lending service, 'Social Lender' which lets banking customers borrow cash based on the quality of their social...

BNP Paribas' new European digital bank, Hello Bank! gives social customer care (webchat, twitter, facebook) center stage in their latest TV ads. A few days...
Erste Bank Banking Innovation Lab Sparkasse Crowdsourcing Gamification

With its 's LAB' aka 'Sparkasse Lab' focused on open innovation, Erste Bank became the latest financial institution to crowdsource the bank of the...
Barclays Your Bank Ideabank Crowdsourcing Banking Innovation

Barclays officially launched its 'Your Bank' platform, an ideabank inviting banking customers to help drive innovation at the UK bank. Yesterday, Barclays bank UK kick...
Crowdsourcing Wells Fargo Bank Invites Facebook Fans Design Banking Stores

Wells Fargo bank invites its facebook fans -and banking customers- to flag the innovative features they'd like to find in their stores design. Simple banking crowdsourcing...
P2P Insurance Customers Turn to Digital, Family and Friends for Advice

P2P insurance. In a recent US survey Accenture finds that most insurance customers prefer digital insurance channels and turn to family and friends for...