Yesterday, I was speaking at Web 2.0 Strategies 2008 about web 2.0 and online innovations, and I had the pleasure to share my views of social media in the banking industry with some of the key European banks at theEFMA/Microsoft roundtable hosted by my bank.
It was another great day for networking. As usual, it was a pleasure to brainstorm with my peers and fellow members of the EFMA, and I was honored to meet the famous Julie Meyer, Founder and CEO of Ariadne Capital. I also enjoyed Dion Hinchcliffe‘s presentation on entreprise 2.0.
What’s the appetite for social media in the banking industry today?
Even though banks shouldn’t wonder anymore if they should embrace web 2.0, it was disappointing that just a couple of banks attended the incisive media event, and very few European banks are currently working on client facing social media projects.
The level of knowledge and understanding is still low in the banking industry. It is a great opportunity for the banks which appreciate the potential of web 2.0 to differentiate themselves.
Think customer advocacy: people’s expectations have changed, they want more transparency and they expect their bank to listen to them.
Web 2.0 Strategies 2008 in pictures