Business Logic presents MoneyPools

Proactive identity protection. New version of their flagship service, IDFreeze. Yesteday they announce the first true family package.

Another service to manage your investments. The interface is simple and intuitive. A lot of graphics and a good web 2.0 look and feel. The colours are not as fun as on Zecco or Mint. It looks like a comprehensive service, but not as cool as the leading web 2.0 startups.

The presentation was also a bit too dry. No jokes, no frills. Remember that it is already 2:30pm and the pace at Finovate is hectic… Nothing personal. We need some entertaining presentations!

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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