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Business Logic presents MoneyPools

Proactive identity protection. New version of their flagship service, IDFreeze. Yesteday they announce the first true family package.

Another service to manage your investments. The interface is simple and intuitive. A lot of graphics and a good web 2.0 look and feel. The colours are not as fun as on Zecco or Mint. It looks like a comprehensive service, but not as cool as the leading web 2.0 startups.

The presentation was also a bit too dry. No jokes, no frills. Remember that it is already 2:30pm and the pace at Finovate is hectic… Nothing personal. We need some entertaining presentations!


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