Proactive identity protection. New version of their flagship service, IDFreeze. Yesteday they announce the first true family package.
Another service to manage your investments. The interface is simple and intuitive. A lot of graphics and a good web 2.0 look and feel. The colours are not as fun as on Zecco or Mint. It looks like a comprehensive service, but not as cool as the leading web 2.0 startups.
The presentation was also a bit too dry. No jokes, no frills. Remember that it is already 2:30pm and the pace at Finovate is hectic… Nothing personal. We need some entertaining presentations!