Home Social Media BNZ Targets Youth Money With Gamification and Social Media Banking

BNZ Targets Youth Money With Gamification and Social Media Banking

BNZ Targets Youth Money With Gamification and Social Media Banking

BNZ Bank targets youth money with gamification and social media banking. It involves young citizens of ages 18 to 29. The service is called YouMoney and is presented by iOS-like icons on the left corner of the computer screen and transaction history on the right once the icons are clicked.

BNZ Targets Youth Money With Gamification and Social Media BankingAll you have to do is type the name of the business and you can access the list of how much money you have spent there.

BNZ‘s (@BNZBank) registered users can also set a savings goal that will be represented by a progress bar within the icon. They can also access the actual monetary value underneath the progress bar. Moreover, the icons can be customized using stock images or uploading your personal pictures.

Transfer is also possible by dragging and dropping one account to another. A menu bar will open and will allow you to choose the amount you wish to transfer. Below the account icons, there is a list of frequently used payees one user transfers money to. You can also transfer money by dragging and dropping onto those icons.

With drag and drop, predictive search, and the ability to personalise your banking with your own pictures, YouMoney makes organising and managing your money fast, easy and intuitive.

This service is now available for those who want to change accounts. It is free to recent graduates and students, and has a flat rate of $5 per month for regulars. Multiple accounts are also possible, and do not require another flat rate.

Good news for iOS and Android users, the mobile version of this service will be launched on 1 March 2013.

Key Stats

  • YouMoney targets users who are 18 to 29 years of age.  
  • The account service is free for students and recent graduates, while regulars are charged with $5 per month flat rate. 

Andy Symons, BNZ Director of Retail: “Young people told us they want their personal banking to be easy and intuitive – so that’s what we’ve created.”


Source: pcworld.co.nz (@NZPCWorld)

Covered by my Visible Banking Team

What effect will a service such as YouMoney to those new to banking and savings money? Do you think that this technology will help raise awareness on the importance of savings and banking in general from the younger generation?

We invite you to share your thoughts about the role of social media in banking, here, via twitter or on our Facebook page.

[tweet https://twitter.com/Visible_Banking/status/301932584366137345 width=’700′ lang=’en’]


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