BNP Paribas Asks Young Artists to Redesign Virtually its Web Pages

BNP Paribas Asks Young Artists to Redesign Virtually its Web Pages [CONTEST]

BNP Paribas’ Net Agence (the virtual / online branch of the bank) launched this month a contest to connect with its market, and create some buzz.  They aim to engage with young artists and invite them to use all their creativity and inspiration to redesign their web pages.

Earlier this week, my team spotted this update on the wall of the BNP Paribas Net page.  It immediately caught my eye and, thinking of last year’s Inmode design contest from the Standard Chartered Breeze team in Singapore, it made me curious to find out more about this initiative which ‘kind of qualify’ for the crowdsourcing category.

The microsite has 5 key sections:the homepage which talks you through the initiative

BNPParibas-RedesignContest

My Take
Part of the reason I started my article by gently teasing my friend Frank Desvignes – Director Online and Mobile at BNP Paribas Retail Banking France (check my video interview with Frank) and his team is that I was keen to see them launching a more engaging and viral initiative.

BNPParibas-ParlonsVrai
The second reason is BNP Paribas’ recent ‘Parlons Vrai‘ (‘let’s talk real’) microsite which despite claiming to use twitter as one of the key ways to submit a question is far too rigid and too static to my taste.  Its selection / moderation process is also anything but transparent.

Please note that this initiative doesn’t fall into Frank’s remit.

StandardChartered-Breeze-Homepage
For the third reason, BNP Paribas will have to blame another good friend, Aman Narain – Global Head of Mobile and Online banking at Standard Chartered and his Breeze team.  They set up the bar quite high last year with two successful crowdsourcing intiatives: inmode (design) and the World’s Coolest Intern (recruitment).

For total disclosure, you may want to know I have started to work with Frank and his team about two years ago, and Frank spoke at the Visible Banking event we delivered in Paris back in June 2010.  I always enjoy our conversations and I respect Frank’s vision in digital, his passion to innovate, and his mastering of the marketing and communications machine with for instance the open a bank account with a tweet campaign he cleverly masterminded last August…

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