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BizCrowd: RBS Bank’s Online Community For Small Businesses [Interview]

BizCrowd RBS Bank Online Community Small Businesses Interview

Social media banking. BizCrowd: RBS Bank’s Online Community For UK Small Businesses. My video interview with RBS’ Head of Social Media at Royal Bank of Scotland.

BizCrowd RBS Bank Online Community Small Businesses Interview

At a recent social media in financial services event in London where we were both speaking, I had the opportunity to spend some time with  Steve Philips – Head of Social Media, Business and Commercial at Royal Bank of Scotland.

I invite you to watch my 14 min video interview with Steve ‘B2B: RBS Commercial Banking BIZCROWD Online Community – Social Media‘.

Steve answered my questions on BizCrowd, the online community (marketplace) for UK small businesses launched by RBS and Natwest earlier this year.  At the end of our conversation, I was also keen to follow up on one remark Steve shared during the event about social customer care.

So what do you think of RBS Commercial Banking’s social media strategy to connect with small businesses in the UK? Based on the current platform and its engagement model, what are the chances of success of an online community like BizCrowd?

We invite you to share your thoughts here, via twitter or on our Facebook page.

What do you think?

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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