Banking Group BBVA Tops Global Social Media Sustainability Index 2012

Banking Group BBVA Tops Global Social Media Sustainability Index 2012

Nami 'Banking Group BBVA Tops Global Social Media Sustainability Index 2012'

Banking group BBVA tops Global Social Media Sustainability Index 2012, an annual review on the in-depth analysis on the best practices of social media to communicate corporate social responsibility (CSR) and sustainability.

Nami 'Banking Group BBVA Tops Global Social Media Sustainability Index 2012'Created by SMI and Custom Communication, the list in 2012 is dominated by 27 consumer goods, 14 industrial goods, 11 financial services, and 17 technology retailers.

Among the top companies are Levi Strauss, Danon, General Electric, IBM, Telefonica, Microsoft, Fed Ex, and new to the index are Ebay and Marks & Spencer.

BBVA (@bbva) is notably the number one  because of is vast social media network with more than 3.7 million Facebook and Twitter fans.

According to report, the most favoured social media channel by sustainability communicators is Facebook, followed by Twitter, while they surpassed the video medium YouTube in 2012.  On the other hand, Pinterest (@Pinterest) is the new favourite of 15 companies. Only 13 companies still use Flickr, and only Cisco uses Google+.

The Social Media Sustainability Index reviews 400 major international companies as selected from various sustainable company indices such as Newsweek’s Green Brands Survey, FTSE4GOOD, and Dow Jones Sustainability Index. The top 100 companies were selected from the 176 companies identified by SMI to be social media sustainability dedicated, which has increased from 120 in 2011.

In 2012, 40 companies provided a version of their sustainability and social responsibility report, an increase from the 36 of 2011 and 15 of 2010.

In November 2011, Enablon launched Wizness online collaborative platform to solve sustainability business challenges. Wizness offer discussion topics such as global rankings and chain management.

Key Stats

  • The list is dominated by 27 consumer goods, 14 industrial goods, 11 financial services, and 17 technology retailers.
  • 15 companies use Pinterest, 13 use Flicker, and only 1 uses Google+.
  • The Social Media Sustainability Index reviews 400 international companies as selected by different sustainable company indices.
  • The top 100 were selected from the 176 identified by SMI.
  • The number of sustainability and social responsibility dedicated companies increased from 120 in 2011 to 176 in 2012.
  • The number of companies that provided their own version of sustainability and social responsibility report increased to 40 from the 15 of 2012 and 36 of 2011.

11 Financial Companies that made it to the Top 100

  1. BBVA
  2. BNP Paribas SA
  3. Cooperative Bank
  4. Bendigo & Adelaide Bank
  5. Allstate
  6. Allianz SE
  7. AXA SA
  8. Barclays
  9. Aviva PLC
  10. Wells Fargo
  11. American Express

Covered by my Visible Banking Team
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Congratulations to my banking innovation, and social media enthusiasts, friends from BBVA, Jose Antonio Gallego – Head of Open Innovation at BBVA (Spain) and William Trout – Director of Product and Segment Development, Wealth Management at BBVA Compass (US).

How do you think banks and other financial institutions are adapting to social media in 2013?  I would argue that the topics linked to corporate communications and corporate social responsibility (CSR) -including sustainability and green initiatives- are the best place for financial services firms to start their social media strategy, engage with their shareholders, articulate their brand values.

In the last 6 years, I can think of no more than a handful of innovative social media initiatives and other digital experiments in CSR from the banking industry.  

What are your favourite best practices from our highly regulated industry (banking, insurance, cards and payments, wealth and investments)?

We invite you to share your thoughts about the impact of social media and the financial industry, here, via twitter or on our Facebook page.

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