Banking Bad adds social media hero and angry Bank of America Customer’s viral video with Eminem’s D12 about the loan story of Musician Dave Nichols who struggles to save his home from an interest rate error.
De Veau Dunn, Banking Bad YouTube Channel Director, believes that the best way to fight back as an artist was through art itself.
The viral video released in YouTube was released to ask the Bank of America to correct an error on a customer’s home loan. The background song on the video was the new single entitled “I Told You So” was released by Dave Nichols along with Eminem’s Detroit rap crew D12.
The Banking Bad (@BankingBad) network is dedicated to inform and educate the people about the immoral and outstanding activities of large banking institutions. Due to their unique brand of consumer advocate video, they have been featured on MSN (@MSN) and Bloomberg’s BusinessWeek (@BW).
They have teamed up with Steve Triebernig, CEO of ALL Things Real Estate Inc, to use social media to advocate people who have to face banking institutions on their own, and to give the big banks the chance to do the right thing for their clients.
Their first video “Bank of America Wants You to Die…before They Modify” has 50,000 views and the latest “BOA Strangles Musician” has started to climb up as well.
De Veau Dunn, Video director: “As an artist I could relate to Dave’s struggle, and it seemed like Bank of America was systematically robbing him by not addressing their error. I figured the best way to fight back as an artist was through art, so I made a short film about his story featuring his music.”
Steve Triebernig, CEO of All Things Real Estate Inc: “When I saw De Veau’s first video on the Banking Bad YouTube channel I thought it was extremely compelling.This is where we use every resource available to give the big banks the opportunity to do the right thing for their own customers.”
Covered by my Visible Banking Team
In your opinion, how much impact can those Banking Bad videos have on the financial services industry? Can those Voice of the Customer initiatives help accelerate the improvement of banking products and services? How do you expect your bank to respond?