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Banking 2.0: Personal Branding & External Blogging, a threat to the bank?

First, I invite you to read my post entitled “Banking 2.0: 10 “good” reasons not to embrace social media“.
I listed the 10 reasons I hear the most frequently against social media in the banking industry.

My goal is to convince my peers that banks must embrace social media and web 2.0 now.

It gives us a unique opportunity to connect not only with our clients, but the whole market. It gives us the opportunity to show we listen and we care. It will help us drive customer advocacy.

I will publish a video response for every single reason I listed. Today, I will share my views on external blogging and personal branding.

Nowadays, I believe it is critical for any ambitious managers to “manage your brand”: increase your visiblity online, your credibility and be recognized in the industry. It opens up a whole new world of opportunities.

Not only it is valuable to your career, but it makes you a great asset to your company. It is a win-win situation: the more visible, well-known and influential you are, the better your company reputation.

And yes, it is true: the more visible, the more likely to be headhunted. But I wonder why your company would see that as a risk? At the end of the day, if they do a good job managing talents, they shouldn’t be worried… or should they?

Personal Branding & External Blogging: an asset to the bank, not a threat

Contribute… and challenge me!
What do you think a my video (content, format)?
I created the initial post to start a discussion. An interactive online discussion.
Please don’t hesitate to leave a comment and add a new reason to the list:challenge me! I will post a video response for every single additional reason. (please note it may take me a few weeks to respond)

Banking 2.0 V-News on Dailymotion

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on VisibleBanking.com are his own, not necessarily his employer's.

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