Banking 2.0 – FinovateStartup: Focus on First ROI

Banking 2.0 – FinovateStartup: Focus on First ROI

FinovatestartuplogoI covered the first Finovate event organized by Jim Bruene back in October 2007 (in New York City). The event was such a success (it sold out in only 6 weeks) that Jim decided to organize two more Finovate events in 2008: FinovateStartup & Finovate 08.

I was delighted when Jim invited me to be the official live blogger on NetBanker at FinovateStartup in San Francisco.  Before the event, I plan to blog about most of the 40 startups which will demo their products. My goal is to give you a brief overview of those innovative startups.

First ROI, maximizing the impact of online marketing
FirstroiI am connected to John Waupsh, First ROI’s CEO, on Linkedin.

FIRST ROI is a full-service financial institution marketing partner (both online and offline).

The demo at FinovateStartup will be made with their sister company,BancVue, specialized in reward checking.