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Banesco Bank Reaches 300k Twitter Followers and 120k Tweets

Banesco 300k Twitter Followers Social Media Banking

Social media banking. In early August 2013, Banesco bank reached two major milestones on twitter with 300k twitter followers and 120k tweets.

Banesco 300k Twitter Followers Social Media Banking

My Visible Banking Team now tracks 3,000+ twitter accounts (bankinginsuranceinvestmentcards and payments) globally: over 17 million twitter followers from 88 countries (1st August 2013)

Congratulations to Banesco bank (@Banesco) for recently reaching no less than 300,000 twitter followers!  It positions their account at #5 in the world (financial services), #3 in the world (banking, behind 2 football accounts from BBVA) and #2 in the LATAM region.  The twitter team at Banesco is highly active, sending about 90 tweets on average every day.

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If it is easy to have a twitter presence, and create one or several twitter accounts, it is much more challenging to build trust and establish yourself as an authority and a source worth following on the popular microblogging service.  Twitter is saturated with a mix of inactive or spamming accounts (mostly fake, bots or ghosts) and the volume of noise and meaningless conversations has reached an all-time high.

To have a chance to achieve success on twitter, and in social media in general, you must:

  • Know Your Followers (KYF©): so you have a big twitter follower base? Good for you. Bear in mind that it is easy and cheap to buy tens of thousands of ‘real looking’ twitter followers nowadays.  Like with your facebook fans, you must aim to attract the right followers. The valuable ones: influencers, journalists, business partners, employees, prospects, customers.  Size is important, but it is not everything.

  • Tweet and engage with your audience on daily basis (SMO): having an account and pushing the occasional press release is not enough. Tweeting once a day a few tweets in a row with a poor syntax (hence virtually no reach) doesn’t work.  You must understand the popular social media channels like twitter or facebook, design and implement a smart twitter strategy based on quality content, engagement, response, and call to action.

How do you think you compare with your peers in banking or insurance?  Do you feel your current twitter presence doesn’t generate enough activity?  How much do you know about your ‘communities’ on twitter and facebook?

As usual, I invite you to share your comments and your questions on Banesco’s major 300,000 twitter followers milestone, and also your best practices on social media in financial services here or on twitter.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on VisibleBanking.com are his own, not necessarily his employer's.

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