Social media banking. In early August 2013, Banesco bank reached two major milestones on twitter with 300k twitter followers and 120k tweets.
Congratulations to Banesco bank (@Banesco) for recently reaching no less than 300,000 twitter followers! It positions their account at #5 in the world (financial services), #3 in the world (banking, behind 2 football accounts from BBVA) and #2 in the LATAM region. The twitter team at Banesco is highly active, sending about 90 tweets on average every day.
- INFOGRAPHIC Twitter in Financial Services: 10M Twitter Followers, 2K Accounts Globally
- Know Your Followers/Fans (KYF) is to Social Media What KYC is to Compliance
If it is easy to have a twitter presence, and create one or several twitter accounts, it is much more challenging to build trust and establish yourself as an authority and a source worth following on the popular microblogging service. Twitter is saturated with a mix of inactive or spamming accounts (mostly fake, bots or ghosts) and the volume of noise and meaningless conversations has reached an all-time high.
To have a chance to achieve success on twitter, and in social media in general, you must:
Know Your Followers (KYF©): so you have a big twitter follower base? Good for you. Bear in mind that it is easy and cheap to buy tens of thousands of ‘real looking’ twitter followers nowadays. Like with your facebook fans, you must aim to attract the right followers. The valuable ones: influencers, journalists, business partners, employees, prospects, customers. Size is important, but it is not everything.
Tweet and engage with your audience on daily basis (SMO): having an account and pushing the occasional press release is not enough. Tweeting once a day a few tweets in a row with a poor syntax (hence virtually no reach) doesn’t work. You must understand the popular social media channels like twitter or facebook, design and implement a smart twitter strategy based on quality content, engagement, response, and call to action.