You will find below our financial services Twitter Top 10 in the Latin America (LATAM) region. Currently, Banesco is the clear leader with a sizable follower base of over 100,000.
Since March 2009, my team have been tracking and benchmarking how the global financial services industry is using social media to engage with their customers and their markets. We now track over 1,700 twitter accounts in 78 countries.
The levels of activity, engagement and ‘success’ vary tremendously from one region to the other. The EMEA region is still lagging behind North America, and it doesn’t seem as keen to engage in conversations as the more and more active LATAM and APAC regions.
Wondering which countries are leading the way on twitter in LATAM? Which financial institutions are the most followed? I invite you to watch our Top 10 video countdown which includes just three banks and one insurance company.
Companies mentioned: Banesco, BBVA Provincial, Banco do Chile, Banco de Mexico, Santander Brasil, Itau, Banco do Brasil, Bradesco, Bancolombia.
Please note that the size of your follower base on its own doesn’t reflect your level of success on twitter, the volume and quality of your engagement is even more important.