Our Visible Banking team reviewed the ’Axa Equitable Pass it On’ app as part of our search for the best insurance game apps for iPhone (insurance gamification).
With our video reviews of iOS apps series (iPhone and iPad), we aim to flag the most relevant insurance and banking game apps available to download, and assess the impact of gamification on insurance customers.
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You can find more info about the ‘AXA Equitable Pass it On!‘ app directly on iTunes.
Have you played this insurance game for iPhone? In your opinion, how big is the opportunity for banks and insurance firms to launch or sponsor addictive mobile games like this home insurance game? Can it help change people’s perception of a financial services brand and possibly drive up the volume of insurance quotes?