Daniel Gusev
Innovation Mgr in respect of remote channels strategy & emerging payments platforms. Honed knowledge & skills on mobile & proximity payments payments schemes, offering advice on traditional (ATM, Internet) & new ways of offering transaction services to top-10 banks in Russia.
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PSBank Taps Crowdsourcing For Credit Card Design Contest With Financial Reward
In his fifth guest article on Visible Banking, Daniel Gusev – (newly former) Head of Innovation at PSBank – talks us through the Russian bank’s launch of the self-proclaimed ‘word’s first crowdsourcing card store’. On 4th February 2012, we turned 5 on that date, I announced the launch of the ‘Visible Banking Stars‘ programme as well […] More
Tinkoff Credit Systems Bank Taps Crowdsourcing with its Internet Olympics
Russian Bank Tinkoff Credit Systems taps crowdsourcing and asks math students to compete in their own Internet Olympics. There are many crowd-generated feedback options that banks in Russia try to emply, yet most of them defy logic, or go against the reason to participate in them. Yet there is one contest that I can’t stop […] More
Social Media is Even More Important for Banks in 2012 – and Elusive as Ever
Outside-in view on social media: near impossible on whats shown as social and what stays behind curtains at banks I am very much grateful to Christophe for allowing me to occasionally ramble about social media tactics that are used (and sometimes misused) by Russian banks. The notion of social media, apart from banks, was hardly […] More
Russian perspectives on Social Media in Banking: Having the Right Conversation.
In his guest post, Daniel Gusev – Head of Innovation at PSBank shares his views on Social Media in the Russian banking industry, and the (wrong) types of conversations banks currently have. As mentioned in my recent post covering my interview with Daniel , I am delighted to officially announce that he joined our new ‘Visible Banking […] More
Guest Post #2 – Overview of Social Media and Banking in Russia & CIS (by Daniel Gusev) – Part 2
This is part 2 of Daniel Gusev’s guest post where Daniel shares his views on digital engagement and social media in banking in Russia and the CIS region. There can be several explanations for these trends: * Internet is for the general public and social Web services are for a limited geeks that miss the bank’s […] More
Guest Post #2 – Overview of Social Media and Banking in Russia and CIS (by Daniel Gusev)
In his guest post, Daniel Gusev shares his views on digital engagement and social media in banking in Russia and the CIS region. I launched the Visible Banking Blog back in February 2007, almost three years ago… Time really flies. Since my first post, I have always aimed to share with you my passion, my views, and […] More
