Christophe Langlois ALS Ice Bucket Challenge Social Business Banking

ALS Ice Bucket Challenge: Global Social Business Banking Edition’s Christophe Langlois took up the ALS Ice Bucket Challenge and challenged four global social business banking leaders from Barclays, Standard Chartered, Axa and IBM.

Christophe Langlois ALS Ice Bucket Challenge Social Business BankingUnarguably, the ALS Ice Bucket Challenge viral phenomenon is much bigger in the US than anywhere  else.

I decided to jump on the bandwagon and accept the Ice Bucket Challenge (watch my video) which is meant to boost charitable donations in a ‘fun’ (one might call it ‘sadistic’) and viral fashion.

Please note that participants pledge to donate to the charity of their choice, and not systematically to the ALS Association.

How does the ice Bucket Challenge work

First of all, you can reject the challenge, just like Barack Obama (if you had told me that I’d ever link back any of my article to the E! Entertainment site…).  If you do so, you are urged to give $100 to the charity of your choice and you can’t challenge any one else.

But if you accept the challenge, you’ll follow three main steps:

  1. Give $10 to the charity of your choice
  2. Record a video of you spilling the ice bucket over your head
  3. Challenge a few friends, family members, business colleagues, clients…

The people you challenged are supposed to accept the challenge and record themselves within a certain time frame.  I believe the norm in the US is 24h: it seems like an awfully short deadline if you have a job, don’t you agree?

Ice Bucket Challenge: Social Business Banking Edition

Now, it’s my turn to challenge four social business banking champions in three countries:

  1. Ashok Vaswani – CEO Personal and Corporate Banking at Barclays (UK)
  2. Aman Narain – Global Head of Digital Banking at Standard Chartered (Singapore)
  3. Frank Desvignes – Director of Digital at Axa (France)
  4. Andrew Grill – Global Social Business Partner at IBM (UK)

Please note that all of them are on twitter: Ashok (@avvaswani), Aman (@amanwhotweets), Frank (@frankdesvignes) and Andrew (@AndrewGrill).

There were too many people I would have loved to challenge…  FYI, I skipped all my dearest peers and other industry friends based in the US because most of them had already been challenged.

This challenge is not only popular with Tech CEOs: I was delighted to come across this video with US Bank’s CEO:

And I believe it’s the first time a CEO is looking so sharp for the challenge: I hope Richard managed to salvage his suit!

I can’t wait to find out if Barclays Bank’s Ashok Vaswani, Standard Chartered’s Aman Narain, Axa’s Frank Desvignes and IBM’s Andrew Grill will all accept my Ice Bucket Challenge.

In the meantime, I invite you to flag any Ice Bucket Challenge videos involving a financial institution and their Senior Executives or their employees.

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) and on google+.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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