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AIB Bank Reaches Mobile Banking Milestone with 500,000 Active Users

AIB Bank Mobile Banking Digital

Ireland’s AIB Bank has recently reached a digital banking milestone with 500,000 active mobile banking users.

Last week, AIB Bank released a youtube video promoting their latest digital banking achievement, ‘500,000 users actively using AIB Mobile Banking‘.

AIB Bank Mobile Banking Digital

Congratulations to AIB for reaching this major mobile banking milestone.  But their video doesn’t tell us much.

Please note the AIB mobile banking app currently doesn’t include any personal finance management (PFM) or P2P payment features.

In case you missed it, Barclays Bank published a more comprehensive series of insights on their own mobile banking achievements in the slightly outdated infographic below.

Infographic Barclays Bank Mobile Banking Insights

AIB’s short video doesn’t include much insight on the stats which matter the most like the number of daily users, monthly usage or the impact on spending and saving behaviour.

Are you one of Barclays’ 2-3 million customers or AIB’s 500,000 customers actively using their mobile banking app(s)?  How good do you find the customer experience on mobile in 2014?

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) and on google+.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on VisibleBanking.com are his own, not necessarily his employer's.

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