adtech London 07: a productive first day

Today, I attended my first adtech event as a member of the Press. What a busy and productive day: I pretty much didn’t stop meeting people from 9:00am to 6:00pm.

Excellent networking opportunity
One of the key benefits of spending the day at adtech was the opportunity to meet with my peers and renowned experts. I managed to talk (one-to-one) to over 20 people among the extensive list of speakers and delegates.

I even managed to shoot two video interviews of Fergus Hampton, CEO of Millward Brown Precis, and Mark Rogers, CEO of Market Sentinel.

Today, I met some delegates from the following companies: commission junction, MySpace, Grupo Planeta, ad pepper, Jeeran, bebo, Mediacom, Kwiqq, fortune cookie, Canales Alternativos, 1000 heads, vanksengroup, OgilvyOne, market sentinel, Idelix Software, arena, Millward Brown Precis, Cellity, First Choice, Spotify.

Keynote Address: Alan Rutherford, CEO of Digitas Global
As a kick off, most delegates attended the keynote session. Alan is a good speaker, and after starting his speech with his Philippines story, Alan talked about his vision of Marketing 2.0 and he reminded us about several successful online marketing campaigns such as Dove’s “Campaign for real beauty“, Amex’s “The Members Project“, Lloyds TSB’s “For the journey”, Vauxhall and Pontiac’s viral marketing campaigns.

Alan showed us a couple of popular videos on the web such as the cadbury video (monkey & Phil Collins) or the Advertiser vs Consumer video (a couple having dinner). Marketeers love that video: Tim Collins, SVP Experiential Marketing at Wells Fargo, showed us the same video at the financial services club event in London in June.

Gorilla Cadbury Advert

Advertiser vs Consumer

I attended the following sessions on Web 2.0:
Online Communities as a Marketing Tool
* Monitoring Consumer Conversation Online
* Researching and Creating Web 2.0 Experiences
* Blogging French Style
* Social Networking & Community Sites

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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Journal of Internet Banking and Commerce, August 2007

adtech London 07: FirstChoice’s