Excellent networking opportunity
One of the key benefits of attending adtech was the opportunity to meet with my peers and renowned experts. On the second day, I managed to talk (one-to-one) to over 20 people again.
I even managed to shoot three video interviews:
* Erik Hauser, Creative Director of Swivel Media and Founder of the Experiential Marketing Forum
* Catherine Ossemerct, Head of Media-Channels at Fortis Merchant and Private Banking
* John-Paul Bernbach, Content Manager at Join2Grow
I met some delegates from the following companies: Revolution, ebuddy, oddcast, otolabs, hitwise, intel, CapitalOne, eMarketer, Fortis, Yahoo!, ElmarReizen, tripadvisor, foviance, C2C, STA Travel, Swivel media, IBM.
I attended the following sessions:
* Brand Building in the Digital Age
* Online Branding: strategy and measurement
* Exploiting Emerging Online Segments
* Virtual Worlds – what value can they bring beyond PR & market research