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adtech London 07: a day full of excellent meetings

Adtech
Excellent networking opportunity

One of the key benefits of attending adtech was the opportunity to meet with my peers and renowned experts. On the second day, I managed to talk (one-to-one) to over 20 people again.

I even managed to shoot three video interviews:
* Erik Hauser, Creative Director of Swivel Media and Founder of the Experiential Marketing Forum
Catherine Ossemerct, Head of Media-Channels at Fortis Merchant and Private Banking
* John-Paul Bernbach, Content Manager at Join2Grow

I met some delegates from the following companies: Revolution, ebuddy, oddcast, otolabs, hitwise, intel, CapitalOne, eMarketer, Fortis, Yahoo!, ElmarReizen, tripadvisor, foviance, C2C, STA Travel, Swivel media, IBM.

The conference
I attended the following sessions:
* Brand Building in the Digital Age
* Online Branding: strategy and measurement
* Exploiting Emerging Online Segments
* Virtual Worlds – what value can they bring beyond PR & market research

What do you think?

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on VisibleBanking.com are his own, not necessarily his employer's.

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VB Interview #1 – Fergus Hampton, CEO of Millward Brown Precis (adtech London 07)

VB Interview #2 – Catherine Ossemerct, Head of Media-Channels at Fortis Merchant & Private Banking (adtech London 07)