Social media banking. BNP Paribas is about to launch ‘hello bank’, a new 100% digital bank tapping social media. The bank aims to attract 500,000 new customers by 2018.
Over the years, BNP Paribas established itself as a champion for banking innovation. The digital banking management team have demonstrated their commitment to be the first in France, and if possible worldwide, to launch new initiatives around online banking and mobile banking. The BNP Paribas Net Agence is a testimony of this.
Their competitors would often argue that from the race to be the first comes half-baked initiatives which don’t necessarily leverage the native features of digital channels like BNP Paribas’ mobile banking app on ipad or a their ‘open a bank account in just one tweet‘ initiative.
One has to acknowledge BNP Paribas’ fantastic marketing and communications machine: they are one of the smartest and most successful banks I know when maximizing the reach and visibility of those experiments.
- BNP Paribas Asks Young Artists to Redesign Virtually its Web Pages [CONTEST]
- BNP Paribas Innovates Again and Becomes the First Major French Bank to Launch a Twitter Account Dedicated to Customer Support
- How BNP Paribas Drove Customer Acquisition via Facebook on the Anniversary of its Virtual Branch
French daily Les Echos reported on Wednesday that the French bank will soon launch their new 100% digital bank which could be named “Hello Bank”.
The project has allegedly a target of 25,000 customers by the end of 2013 and up to 500,000 customers by the end of 2018.