A few months ago, I started to give more visiblity to the financial institutions which engage on Twitter, YouTube and blogs. From now on, in addition to my twitter updates I plan to publish a monthly list of anniversaries onVisible-Banking.com.
My goal is to give more visibility to those social media efforts, flag the financial insitutions which are experimenting and trying to engage online, and recognize the contributors who spend hours producing valuable content… whether those initiatives are well executed or not!
On the internet there is no such thing as a definitive list. That is why I invite you to flag any missing initiatives in this post. And please make sure to add your initiatives to the Visible Banking Directory: Social Media Initiatives in Financial Services which I believe is the most comprehensive directory available online.
If lists are valuable, it is the insights which will help you to be successful online. Our aim at Visible Banking is to help financial insitutions to better understand social media in the Finance industry: it is useful to know how Dell, Starbucks, or Toyota successfully leverage social media, but it is critical to understand the potential in our heavily regulated industry, and identify what has worked and what hasn’t.
Beyond our passion for social media, it is our knowledge of the industry which is our key differentiator.
43 blogs, YouTube Channels and Twitter Accounts Launched in November 06, November 07 and November 08
43 social media initiatives: 21 twitter accounts, 14 YouTube channels, and 8 blogs.
10 Countries: 1. US (26), 2. Germany (5), 3. Australia (4), UK (3), 4. Denmark (1), France (1), Ireland (1), Porto Rico (1), Russia (1), Spain (1).
3 years: 2006 (3), 2007 (11), and 2008 (29).
Please do not hesitate to leave a comment and flag any missing initiatives!
Anniversaries in November
Happy 3-Year Anniversaries!
03-Nov – YouTube – Walt Laskos Video Center (US)
16-Nov – Blog – Sparkasse’s Scream blog (Germany)
27-Nov – Blog – Wells Fargo’s StageCoach Island (US)
Happy 2-Year Anniversaries!
05-Nov – Twitter – Banco Sabadell (Spain)
05-Nov – Blog – RaboPlus Executive Blog (Australia)
06-Nov – YouTube – MAX, Your Community CU (US)
07-Nov – YouTube – Federal Reserve Bank of Dallas (US)
08-Nov – YouTube – USAAvideo (US)
14-Nov – YouTube – Farm Bureau Insurance – Tennessee (US)
19-Nov – YouTube – Seattle Metropolitan CU (US)
20-Nov – YouTube – Liberty Mutual Coach Of The Year (US)
27-Nov – Twitter – HRBlock (US)
29-Nov – YouTube – AXA PPP healthcare (UK)
29-Nov – YouTube – Michigan Credit Union League (US)
Happy 1-Year Anniversaries!
01-Nov – Twitter – Raboplus (Australia)
03-Nov – Twitter – MatadorsCCU / Matador CU (US)
03-Nov – Twitter – uturnchallenge (US)
04-Nov – YouTube – Money Box by Ubank (Australia)
04-Nov – YouTube – Deutsche Bank TV (Germany)
05-Nov – Twitter – UnionBank (US)
06-Nov – Twitter – ByronBank1921 / Byron Bank (US)
06-Nov – Twitter – NKpscu (US)
07-Nov – Twitter – ClevFedResearch (US)
08-Nov – Blog – Credit Agricole’s Mutualistes & Durables (France)
08-Nov – Twitter – NOMOSBANK (Russia)
09-Nov – Blog – RaboDirect’s Blog (Ireland)
10-Nov – Twitter – Banco Popular (Porto Rico)
10-Nov – Twitter – incomeprotect (US)
11-Nov – Blog – Sparkasse Pforzheim Calw’s Blog (Germany)
11-Nov – Twitter – EatonFamilyCU (US)
11-Nov – YouTube – SEB Bank Germany (Germany)
12-Nov – Twitter – growfinancial / Grow Financial Federal CU (US)
14-Nov – Twitter – SVB_Financial (US)
18-Nov – Twitter – CDCCreditUnion (US)
20-Nov – YouTube – Saxo Bank Denmark (Denmark)
21-Nov – Twitter – stcu (US)
21-Nov – Twitter – MarquetteBank / Marquette Bank (US)
24-Nov – Twitter – OECU / Oklahoma Employees CU (US)
26-Nov – Blog – Bank of America’s Future Banking Blog (US)
26-Nov – Blog – GLS Bank’s Blog (Germany)
26-Nov – Twitter – first_direct (UK)
26-Nov – Twitter – Aussie – alcro (Australia)
28-Nov – YouTube – Nationwide Football (UK) – account closed
Visible Banking Social Media Watch Series: Tracking over 1,300 initiatives in 40+ countries
To find out more about social media in finance, I invite you to follow me on twitter, and check my four social media watch series:
* Visible Banking Twitter Watch – 800+ accounts / 40+ countries
* Visible Banking Facebook Watch – 250+ pages / 35+ countries
* Visible Banking Blog Watch – 135+ blogs / 15+ countries
* Visible Banking YouTube Watch – 165+ channels / 20+ countries
Visible Banking Quick Wins
Most of the time, you can identify a lot of areas for improvement, easy to fix, which would make your social media initiatives more successful:
* simplify and optimize your interface
* identify passionate contributors among your employees
* produce a stronger editorial line and more valuable content
* identify your influencers (advocates and detractors) and start building relationships with them asap
* promote your initatives on your own assets (public website, online banking…)
* fully leverage all the key social media sites to cross-market your initiatives and your content
I would be delighted to have a chat with you about your social media strategy, so please do not hesitate to call me on +44 7736 446 357 or send me an email to christophe[dot]langlois[at]visible-banking[dot]com.