200 Million Banking Customers Will Bank on Their Tablets by 2017
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200 Million Banking Customers Will Bank on Their Tablets by 2017

Mobile Banking Innovations. 200 million banking customers will bank on their tablets by 2017, mainly for bill presentment and payment transactional banking, according to a Juniper Research report.

200 Million Banking Customers Will Bank on Their Tablets by 2017Juniper Research (@juniperresearch) studies show that the acceptance of bill presentment and payment (MBPP) in transactional tablet banking will increase, representing 19% of the total mobile banking customers in 2017.

The new report called Mobile Banking: Handset & Tablet Market Strategies 2013-2017 found that more people will use tablets to purchase and make banking transactions than Smartphones.

The report also analyses that mobile banking users will exceed 1 billion by 2017. This represents 15% of the global mobile users. Also, the countries with the highest penetration of banking users will be Far East & China, Western Europe, and North America.

In addition, Juniper Research studies show that traditional banking will also grow at the expense of bill presentment, cheque and cash payment.

For further details on the report, the Mobile Banking – Smart & Secure whitepaper can be downloaded from the Juniper website. Juniper Research (@juniperresearch) provides analytical services such as analyst reports, industry commentary, and consultancy to the global high-tech communications sector.

Key Stats

  • 200 million customers will make banking transactions on their tablets by 2017.
  • 200 million customers will represent 19% of the total mobile banking customers in 2017.
  • Juniper Research analysis shows that mobile banking users will exceed 1 billion by 2017, representing 15% of global mobile users.

Nitin Bhas, Senior Analyst of Juniper Research: “With online payments accounting for a significant proportion of all bill payments, especially in developed markets, BPP (Bill Presentment and Payment) transactions will indeed migrate from the desktop towards tablet devices.”

Covered by my Visible Banking Team

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Do you own a tablet? Do you think that tablets will spur mobile banking innovations more than smartphones? Have your financial institution started building tablet banking apps fully leveraging the new behaviour so called “couch banking” and the more and more trendy “second screen”?

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.

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