Last September, I started to give more visiblity to the financial institutions which engage on Twitter, YouTube and blogs. From now on, in addition to my twitter updates I plan to publish a monthly list of anniversaries onVisible-Banking.com.
My goal is to give more visibility to those social media efforts, flag the financial insitutions which are experimenting and trying to engage online, and recognize the contributors who spend hours producing valuable content… whether those initiatives are well executed or not!
Visible Banking’s Social Media Directory
On the internet there is no such thing as a definitive list. That is why I invite you to flag any missing initiatives in this post. And please make sure to add your initiatives to myDirectory of Social Media Initiatives in Banking & Financial Services which I believe is the most comprehensive directory available.
If lists are valuable, it is the insights which will help you to be successful online. Our aim at Visible Banking is to help financial insitutions to better UNDERSTAND and LEVERAGE Social Media in Banking and Financial Services: if it is useful to know how Dell, Starbucks, or Toyota successfully leverage social media, it is critical to understand the potential in our heavily regulated industry, and identify what has worked and what hasn’t.
Beyond our passion for social media, it is our knowledge of the industry which is our key differentiator.
126 blogs, YouTube Channels and Twitter Accounts Launched in March 06 – 07 – 08 – 09
126 social media initiatives: 92 twitter accounts, 21 YouTube channels, and 13 blogs.
16 Countries: Australia, Canada, Chile, Denmark, France, Germany, India, Ireland, Netherlands, Norway, Pakistan, Slovakia, South Africa, Spain, UK, US.
4 years: 2006 (7), 2007 (5), 2008 (17), and 2009 (97).
Please do not hesitate to leave a comment and flag any missing initiatives!
Happy 4-Year Anniversary!
Happy 3-Year Anniversary!
Blog: 1st Mariner Blog, AccuQuote Blog, Common Wealth CU’s “Connection”, Constellation Federal CU’s “Making Cents”, Credit Agricole PG’s Agri Pro, Elgin State Bank Blog, First Independent Bank of Nevada’s “From Woe to Whoa”, Gateway CU’s “CEO Blog”, Bank of Ann Arbor’s news, Individuum’s “Academy of Dreams”, On CUE CCU, Piemont CU Member’s “Connect”, Standard Bank’s “Cricket Blog”, Wells Fargo’s Guided by History.
Twitter: AcmeFCU, ActionsCommunes, AFCU, AIG Pakistan, AllstateCareers, AmericanNatlBk, americascu, applefcu, ArvestBank, Ask_WellsFargo, asnbank, AsurisNWHealth, atcu, Banco de Chile, Banco_Galicia, BankofOklahoma, bankofsw, barclaysjobs, BerlinerSpk, BetYouCanSave, BMIFCU, bnbonline, BNPParibas_com, BossierFederal, caribana_fest, CenturyFederal, CIBBVA, CIBCnews, CitiCardsCanada, citycu, classactfcu, Coast_Capital, colobank, CommunityCU, DATCU, ELGAcu, FamilySavings, FinancialTrust, firemenscu, FirstMarketBank, FirstMerit, FirstTechCU, FMBCustServ, FNBokla, GardenCityBank, GesaCU, GFCU, GlenviewCU, GulfCoastBank, HAFCU, HancockBank, HighmarkFCU, IllinoisLeague, ING_CompareMe, jyskebankTV, kotakcards, LeagueLive, mapsCU, MEAFCU, monarchcb, MtLehmanCU, mutualsavings, nablab, nfcu, NM_News, Orrstown Bank, OssianStateBank, parkcommunity, peoplesbank, PinnacleBank, ProfessionlBank, PuckettProtects, Raboblog, RiverCityBank, SEFCU, ServusCreditU, ServusCU, smcu, SRFCU, SuncorpBank, tacarteVISA, tatrabanka, TechCU, TobyFCU, truliant, VanLanschot, Viaticals, VRMeinKonto, Webster Bank, WellsFargo, Westpac_com_au, wpcu.
YouTube: abnamro, Amplify Credit Union, Baltimore CU’s MECUtv, Tinker FCU’s BucktheNorm, Community CU, Discover Card, GE Money Bank Tube, GreaterNV CU, Heritage FCU, HSBC Business TV, Madison County FCU, Progressive Insurance, psecu tube, RaboDirect Web TV, San Diego County CU, Sparkasse, Summit CU, Team Saxo Bank, United Health Services – Allied Health Careers, wellsfargo, WestpacBanking.
Visible Banking Social Media Watch Series: Tracking over 2,000 initiatives in 45+ countries
To find out more about social media in finance, I invite you to follow me on twitter, and check my four social media watch series:
* Visible Banking Twitter Watch – 1,100+ accounts / 45+ countries
* Visible Banking Blog Watch – 185+ blogs / 15+ countries
* Visible Banking Facebook Watch – 330+ pages / 35+ countries
* Visible Banking YouTube Watch – 200+ channels / 20+ countries
Visible Banking Quick Wins
Most of the time, you can identify a lot of areas for improvement, easy to fix, which would make your social media initiatives more successful:
* simplify and optimize your interface
* identify passionate contributors among your employees
* produce a stronger editorial line and more valuable content
* identify your influencers (advocates and detractors) and start building relationships with them asap
* promote your initatives on your own assets (public website, online banking…)
* fully leverage all the key social media sites to cross-market your initiatives and your content
I would be delighted to have a chat with you about your social media strategy, so please do not hesitate to call me on +44 7736 446 357 or send me an email to christophe[dot]langlois[at]visible-banking[dot]com.